The Fall of the New York Governor
August 13, 2021
This week New York Governor Andrew Cuomo resigned from office after he was accused in a report released this month of harassing 11 women. Cuomo was replaced by Kathy Hochul, the current New York lieutenant governor, who will become the first woman to hold the highest office in the state when Cuomo formally steps down on August 24. Hochul, a Democrat, has served as lieutenant governor since 2015 and was previously a federal congressional representative. She won her congressional seat in a special election after her predecessor, Chris Lee, resigned after he allegedly sent shirtless photos to a woman he met online while currently married. Needless to say, if the post of Governor of New York is a brand, that brand is currently experiencing a crisis.
How Does This Affect You?
Any brand or Executive facing a scandal of this magnitude will want to monitor the situation closely to measure its impact and mitigate any damage as soon as possible. In a state of affairs like this, time is of the essence.
The team behind the incoming Governor of New York Kathy Hochul will likely want to gauge public response to this post change, and the team behind Governor Cuomo may want to assess sentiment toward him ongoing, to help determine his political future (if indeed he has one).
How Can You Stay Secure?
Organizations can monitor social networks to evaluate public sentiment in response to your organization’s business decisions, marketing campaigns, products, and/or services.
- Monitoring social media sources and fringe online web spaces for brand or personnel mentions for positive or negative sentiment.
- Using social search tools to find public social media posts suggesting any potential violent threat toward an Executive who has possibly committed an act that may result in aggression toward them. Social media data often provides security teams with the earliest signs of a physical threat.