Maintain Brand Reputation During Black Friday with Social Monitoring

Paula HingleyBrand Reputation, General, Marketing

Social Media Black Friday

Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Type “Black Friday Mishaps” into Google and it quickly becomes clear that there are a multitude of security and safety risks associated with the event, and any incidents that happen on your retail property are going to affect your brand. Aside from … Read More

How Social Intelligence Can Save Your Public Relations Pitfall

EchosecGeneral, Uncategorized

The Public Relations industry has changed dramatically in recent years. Twitter, Instagram, Facebook and other social media sites are now where everyone receives their news and information. Newspapers, television news and radio reports have become more and more antiquated. Our new methods of communication are instantaneous. Nowadays, public relations and marketing teams have very little time to respond in a crisis. … Read More

Echosec Updates: Reddit & Periscope

EchosecGeneral

Periscope Explore the world through someone else’s eyes. Periscope is a live streaming application provided by Twitter. Periscope users can broadcast their actions or their viewpoint to anyone in the world. Echosec users can now live-stream Periscope from within the application to get actionable intelligence from users that are directly on the ground.       Reddit The front page … Read More