Driving Guest Acquisition and Retention in a Competitive Market

Matty McCollEducational, Uncategorized

We expect hospitality businesses to know about, and react to the special milestones in our lives. Whether it’s a birthday, anniversary, or retirement, the ideal guest experience is highly personal. As consumer expectations shift towards this level of service, so do hotel accommodations. The hotel industry has reached a saturation point for ‘extravagance and luxury’. This next level of service … Read More

Building BC Firemap Plus: Open Data and Wildfire Mapping Lessons Learned

Neil JohnstonEducational, Media

I’ve run head first into the internet connectivity divide; my parents, located north of Williams Lake near Soda Creek have been put under Evacuation Order – they do not have internet.  I, surrounded by connectivity, have discovered an evacuation order for their area at 8:00PM – it had been posted online at 2:09PM.  My parent’s home phone rings, but there’s … Read More

What is fake news? And how to spot it!

Paula HingleyEducational, Media, Uncategorized

What is Fake News? On June 1st, 1897, The New York Herald published an article claiming that famous American writer Mark Twain was “grievously ill and possibly dying.” The following day, Twain was quoted by The New York Journal as saying, “The report of my death was an exaggeration.” In those days, such rumours would have been called ‘untruths,’ ‘false … Read More

The Top 4 Ways Social Media Can Help in a Disaster

Kira KirkEducational

When disasters occur, we all want to help. Since Echosec’s expertise is in social media search and discovery, we thought we would share some actions our clients take in a disaster response scenario, when a global event occurs. We hope you never find yourself or a loved one caught up in a disaster. In an effort to hope for the … Read More

Sentiment Analysis and Your Reputable Brand

Paula HingleyEducational

Human emotion is complex. It’s one of the seemingly few things that computers haven’t quite figured out how to navigate yet. So when we see a social media platform offering sentiment analysis as a feature, what does that really mean? Here at Echosec, we help organizations find and filter billions of social media posts every day. When we zoom in on … Read More

What Is Reddit? And Why Should You Care?

Paula HingleyEducational, Feeds

Reddit is one of the newest data sources found on Echosec. The brainchild of a couple of college roommates, Reddit is the 7th most visited website in the US and 22nd in the world. A whopping 500 million people log in each month. Users of the site (known as “Redditors”) appreciate the democratic nature of the site. Instead of organizing … Read More

Panoramio is shutting down


November 4th 2016 will be the last day the photo sharing site is available   What is was Panoramio anyways? Panoramio was the photo sharing service originally used for Google Earth. It focused on the geolocation associated with images. Users would upload their photos to the site and tag them to the location they were taken. Their tag line was: … Read More

Hunting for a signal in the noise


Anika Torruella wrote an in-depth article for Jane’s International Defence Review. The article is called “Hunting for the signal in the noise” and discusses Social Media’s role in modern warfare. It will be available in the September edition of the magazine but if you are a subscriber to Jane’s you can already access the full article here: https://janes.ihs.com/Janes/Display/1780778 Here is an exert … Read More

Stop Trespassing and Avoid Mobs from PokemonGo

Jason Jubinville#breaking, Educational

Security, trespassing and Pokemon Go.   PokemonGo has without a doubt, captured the minds of the world. http://www.pokemongo.com/ The virtual reality application has skyrocketed to chart-topping levels in both the Apple AppStore and Google Play Store … and it’s only available in a handful of countries so far. But it’s not all fun and games. For those who haven’t quite … Read More

Tell a Good Story

Paula HingleyEducational

As I write this, I’m trying to remember the last time I wrote an actual letter on paper and sent it in the mail. It’s been awhile. Social media has drastically changed the way we interact. We respond to party invitations online, we react to our friend’s posts with “Likes” and Emojis, and generally communicate with friends and family in … Read More