Updated May 03 2018

1. Purpose

Echosec has access to a wide range of data from major social media platforms around the world, and as part of our agreements with these providers and in order to maintain clear consent from the individual creators of the data, the social media authors, we must abide by the terms of the social media data providers.

The scope of these terms for data access continuously evolve. Many of our providers restrict access to certain use cases by particular end users. For example, the use of social media monitoring is commonly restricted for law enforcement and public agencies. Echosec, as a third party vendor, has many roles within this ecosystem. We educate customers about the approved usage of provider data. We educate providers about the evolving, clever data uses people are creating. At the same time, we act as a guiding hand for customers who wish to remain compliant with data usage, user privacy and provider terms of service.

To this end, Echosec collects use case definitions from organizations who want to use our platform. Use cases allow us to understand the environment and guide the usage of social media data by our customers. If a use case does not align with provider terms of service, Echosec will work with both the customer and the providers to find uses that might be acceptable. If we are not able to find a solution, Echosec may restrict access to certain feeds. For example, if your use case does not align with the terms of Twitter’s policy, Echosec may appeal to our representative at Twitter on your behalf. If the use case is not approved, we will offer you the Echosec platform without access to Twitter.

Note that there are some use cases where, for ethical or legal reasons, sufficient consent by the individual data creators cannot be provided, or the use case otherwise cannot be serviced. End users intending these use cases will not receive application access.

2. Use Case Review Process

You will need to engage in a use case review to access some or all data sources on Echosec if you:

  • are a public sector entity
  • provide services to a public sector entity
  • expect to search for topics, events, or people that are
    • political in nature
    • related to terrorism or extremism
  • wish to qualify your use case as brand monitoring and engagement

Please contact us to discuss your use case

Echosec performs regular audits to ensure that use of its platform meets our acceptable use policy. You may be contacted by policy@echosec.net to clarify your use of the platform from time to time.

Echosec reserves the right to restrict access to data based on policy review at any time. For more information, please see our terms of service.

3. Echosec Platform Prohibited Use Case Guidelines

Echosec strictly prohibits the use of the platform or data found through the platform for illegal or unethical purposes, as defined by Canadian and international law. Without exception, data derived from the Echosec platform may not be used for any of the following use cases:

  1. Surveillance, investigation, analysis, research, or creation of data products or systems that isolates a group of individuals or any single individual if those products or systems would be used for any unlawful or discriminatory purpose or in a manner that would be inconsistent with the data subjects’ reasonable expectations of privacy.
  2. Creating profiles, data products, or systems for the purposes of targeting individuals based on special category of personal data (as defined in the EU GDPR, article 9), including:
    1. political opinions, political affiliation, trade union membership, gender, gender identity, sexual orientation, religion, philosophical beliefs, ethnicity, race, age, national origin, status of health, or disability.
  3. Creating databases of personally-identifying information.
  4. Directly targeting, contacting, or creating audiences for the purpose of:
    1. bullying, intimidating, or harassing any person,
    2. disseminating content that constitutes hate speech, threats, or invitations to violence,
    3. promoting or facilitating prostitution or contributing to sex trafficking,
    4. or performing actions that are illegal under Canadian law.
  5. Any use case Echosec believes would violate the Universal Declaration of Human Rights (located at http://www.un.org/en/documents/udhr/), including without limitation articles 12, 18, or 19.
4. Echosec Feed-Specific Use Case Guidelines

Access to certain data feeds may be limited for certain use cases, even for customers that pass the explicitly-prohibited use cases listed above. If your use case falls under any of the following, Echosec will work with you to explicitly define your use case, and depending on the results of this process you may not gain access to certain data feeds:

  1. Any use that does not constitute brand monitoring and engagement (see 5. Brand Monitoring and Engagement Definition).
  2. Use by any public sector entity (or any entities providing services to such entities) for surveillance purposes, including but not limited to
    1. investigating or tracking subject data authors or their content; and,
    2. tracking, alerting, or other monitoring of sensitive topics, or events (including but not limited to protests, rallies, or community organizing meetings).
  3. Use by any public sector entity (or any entities providing services to such entities) whose primary function or mission includes conducting surveillance or gathering intelligence.
  4. Use for investigative purposes, such as part of an ongoing criminal investigation.
    Any analyses focused on suspected terrorist or extremist organizations.
5. Brand Monitoring and Engagement Definition

The brand monitoring and engagement use case is considered a ‘whitelisted’ use case by both Echosec and Echosec’s data providers and thus can reasonably expect unrestricted access to most or all of Echosec’s available feeds. Organizations whose use case can be entirely described by the following definitions fall under this category:

  1. Help any business or individual monitor activity related to themselves, their business, or their entity,
  2. help brands and advertisers understand and manage their audience and digital media rights, and
  3. help broadcasters and publishers discover content, get digital rights to media, and share media with proper attribution.

Note that use cases within the brand monitoring definition cannot conflict with any restriction in the restricted use cases noted above.

6. Reference

Universal Declaration of Human Rights, specified articles:

Article 12.
No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks.

Article 18.
Everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance.

Article 19.
Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.

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