Protecting Your Brand Online : 3 Threats to Consider

Paula HingleyBrand Protection

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Brand protection is evolving. Protecting your brand online means protecting your revenue and your reputation, and maintaining the trust of your customers in the face of malicious behaviour from digital criminals targeting your business. The massive reach of the internet has completely changed the way businesses and customers communicate with each other, as well as the ways that companies drive … Read More

5 Ways Digital Agencies use Social Media Listening Tools

Paula HingleyBrand Protection

social-listening-for-agencies

Social media listening tools are everywhere these days. Each one has a different set of value props ranging from sentiment analysis to influencer scoring. No matter how you slice it, there is tremendous value in having many ears to the online conversation. The question for agencies isn’t whether or not they need a social media listening tool, but knowing what … Read More

Manage Your Online Brand Reputation with Social Media

Karl SwannieBrand Protection

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Managing online brand reputation is getting more and more complicated. Consumers today have unlimited access to information before making a decision. Reviews, traditional news sources and social media are all places your prospects go to scope you out, before they reach out. As such, just one negative review, public relations slip-up, or poorly-managed accident can make the difference between a … Read More

8 Ways you Should be Using your Competitive Intelligence Software

Paula HingleyBrand Protection, OSINT

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What is Competitive Intelligence? Competitive intelligence is loosely defined as the process of gathering actionable information on your business’s competitive environment. If you run a business, or any aspect of a business, you are probably well aware that a business’s competitive environment is a vast and often unruly place. Therefore, the ‘process’ mentioned above can encompass many things. Essentially, competitive intelligence … Read More

5 Industries that Are Using Twitter Monitoring Tools to Get Ahead

Paula HingleyAsset Monitoring, Brand Protection, OSINT

social_listening

“I don’t believe in social media.” It’s a phrase we hear fairly often when we’re showing our platform at events across many industries. The pervasiveness of social media in recent years has left many people disdained and disgruntled. Whether or not you ‘like’ social media, you’re living under a behemoth rock if you still don’t ‘believe’ in it. It’s so … Read More

Maintain Brand Reputation During Black Friday with Social Monitoring

Paula HingleyBrand Protection, Event Monitoring

Social Media Black Friday

Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Type “Black Friday Mishaps” into Google and it quickly becomes clear that there are a multitude of security and safety risks associated with the event, and any incidents that happen on your retail property are going to affect your brand. Aside from … Read More

Increase Customer Engagement Using Location-Based Social Media

Paula HingleyBrand Protection

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Sifting through the ever-growing sea of apps, websites, and other technologies designed to improve your business can be overwhelming at times. Perhaps the most overwhelming array of tech is in the field of marketing and customer service. It’s recently become widely accepted that one of the most effective ways to grow your business is to increase customer engagement, and there … Read More

How Smart Marketers Use Geofencing In Their Campaigns

Karl SwannieBrand Protection

The Growth of Mar-Tech “Mar-tech” is one of the most popular new terms in the industry right now. There are tons of subcategories within the sphere of mar-tech, including ad technology, CRM platforms, cloud-based solutions, and, yes, geofencing. The idea of geofencing marketing is relatively new. However, leveraging geofencing in your mar-tech product suite could give your business the edge … Read More

Improve Guest Experience and Retention in a Competitive Market

Matty McCollBrand Protection

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We expect hospitality businesses to know about, and react to the special milestones in our lives. Whether it’s a birthday, anniversary, or retirement, the ideal guest experience is highly personal. Using the right tools, here’s how to improve guest experience in the competitive hospitality market. As consumer expectations shift towards this level of service, so do hotel accommodations. The hotel … Read More