The brainchild of a couple of college roommates, Reddit is the 7th most visited website in the US and 22nd in the world. A whopping 500 million people log in each month. Users of the site (known as “Redditors”) appreciate the democratic nature of the site. Instead of organizing posts by recency, the site is structured in a way where the cream rises to the top. Redditors “upvote” the posts they like, and “downvote” less relevant ones. This system means that the more interest generated by the post, the longer it sticks around.
So, What is Reddit?
Reddit is an online forum and news aggregator. The content is broken down by category (known as subreddits). The user-driven content covers a smorgasbord of topics. While interesting and engaging, the accuracy of the content should be taken with a bucket of salt, cause... y' know... people say all kinds of things on the internet.
“The Front Page of the Internet”
Due to its popularity, many Echosec customers were really excited to see Reddit added to Echosec’s list of data feeds. What many of them quickly discovered was that the massive amounts of information coming from the site were a tad overwhelming. Because Reddit posts tend to be fairly text-heavy, the frequency of our client’s keyword alerts escalated quite a bit. Conveniently, Echosec allows users to toggle which feeds to include in their searches, so each data source can be analyzed separately. The introduction of Reddit into the Echosec platform also inspired the improvement of fast filters to reduce noise and quickly render actionable data.
The way Echosec displays Reddit on the map is a little different from our other data sources, in that the posts are not precisely geotagged. Nicknamed “fuzzy geo,” the data from Reddit is pulled from a general area, rather than a specific geotagged point.
A few words on “fuzzy geo.”
There are three ways to draw on a computer. Points, lines, and polygons. The polygon was the drawing mechanism of choice for Echosec when we introduced Reddit’s fuzzy data. The thing about polygons is that they’re infinitely more interesting than points and lines. With polygons, we’re not just learning about a single dot on the map. Instead, we’re learning about the contents, intersections, and overlaps of areas. This is a much more immersive way of visualizing a place.
Want to know more about polygons? We thought you might.
Check out these links:
Learn to speak Redditor:
Although it has arguably outgrown its cult-like roots, Redditors still have a language of their own. If you (like me) work alongside a lot of self-professed Reddit addicts, you may have heard some of these terms “IRL” being thrown around the office. (See table)
|TIL||TODAY I LEARNED|
|AMA||ASK ME ANYTHING|
|IAMA||I AM A|
|AMAA||ASK ME ALMOST ANYTHING|
|FTFY||FIXED THAT FOR YOU|
|ITT||IN THIS THREAD|
|IRL||IN REAL LIFE|
*The list goes on - For the complete list of acronyms, GO HERE.
Become a Redditor
Registration for Reddit is free and doesn’t require an email address. The site finances itself by offering a premium membership called “Reddit Gold,” as well as with promoted content.
Warning: When asking "What is Reddit," remember it really is just a bunch of people hanging out on the internet, sharing stuff and talking to each other. (Translation: It will probably eat all of your time.)
Echosec Helps Businesses Make Sense of Reddit Data, as well as data from hundreds of Other Sources.