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PROTECTING YOUR BRAND ONLINE: 3 THREATS TO CONSIDER

Paula Hingley October 04, 2018 OSINT, Brand Protection, Social Media Monitoring
Brand protection is evolving. Protecting your brand online means protecting your revenue and your reputation, and maintaining the trust of your customers in the face of malicious behaviour from digital criminals targeting your business. Read More

5 WAYS DIGITAL AGENCIES ARE USING SOCIAL MEDIA MONITORING

Paula Hingley June 21, 2018 Brand Protection, Social Media Monitoring
Social media listening tools are everywhere these days. Each one has a different set of value props ranging from sentiment analysis to influencer scoring. No matter how you slice it, there is tremendous value in having many ears to the online conversation. Read More

MANAGE YOUR ONLINE BRAND REPUTATION WITH SOCIAL MEDIA

Karl Swannie March 01, 2018 Brand Protection, Social Media Monitoring
Managing online brand reputation is getting more and more complicated. Consumers today have unlimited access to information before making a decision. Read More

8 WAYS TO USE COMPETITIVE INTELLIGENCE SOFTWARE

Paula Hingley December 15, 2017 OSINT, Brand Protection
What is Competitive Intelligence? Competitive intelligence is loosely defined as the process of gathering actionable information on your business's competitive environment. Read More

5 INDUSTRIES THAT ARE USING TWITTER MONITORING TOOLS TO GET AHEAD

Paula Hingley November 17, 2017 Asset Management, OSINT, Brand Protection
“I don’t believe in social media.” It’s a phrase we hear fairly often when we’re showing our platform at events across many industries. The pervasiveness of social media in recent years has left many people disdained and disgruntled. Read More

SEARCHING GEOTAGGED PHOTOS ISN’T JUST FOR CONSUMERS ANYMORE

Karl Swannie November 01, 2017 Asset Management, OSINT, Brand Protection, Geofencing
We’re all on social media in our personal lives. Whether it’s tagging you and your friends on a big hiking trip, using a geo sticker at a concert in the city, or updating your Facebook with every new location on your summer vacation, geolocation has become a huge part of social media.   Read More

MAINTAIN BRAND REPUTATION DURING BLACK FRIDAY WITH SOCIAL MONITORING

Paula Hingley October 18, 2017 Brand Protection, Event Monitoring, Social Media Monitoring
Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Read More

INCREASE CUSTOMER ENGAGEMENT USING LOCATION-BASED SOCIAL MEDIA MONITORING

Paula Hingley October 04, 2017 Brand Protection, Geofencing, Social Media Monitoring
Sifting through the ever-growing sea of apps, websites, and other technologies designed to improve your business can be overwhelming at times. Read More

HOW SMART MARKETERS USE GEOFENCING IN THEIR CAMPAIGNS

Karl Swannie September 28, 2017 Brand Protection, Geofencing
The Growth of Mar-Tech “Mar-tech” is one of the most popular new terms in the industry right now. There are tons of subcategories within the sphere of mar-tech, including ad technology, CRM platforms, cloud-based solutions, and, yes, geofencing. Read More

IMPROVE GUEST EXPERIENCE AND RETENTION IN A COMPETITIVE MARKET

The Echosec Team August 11, 2017 Brand Protection
We expect hospitality businesses to know about, and react to the special milestones in our lives. Whether it’s a birthday, anniversary, or retirement, the ideal guest experience is highly personal. Read More
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