Social media intelligence (SOCMINT) is the process of collecting and analyzing publicly social media data to gather meaningful insights. This data supports national security applications like information environment assessments and crisis response. The explosion of public social media content gives intelligence analysts a variety of real-time insights that are often unavailable through classified sources.
SOCMINT is a relatively new intelligence discipline in the public sector. Emerging SOCMINT technologies help address common challenges associated with leveraging public social data at scale, such as data overload, information gaps, and data privacy concerns.