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Maintain Brand Reputation During Black Friday With Social Monitoring

Paula Hingley October 18, 2017 Brand Protection, Event Monitoring, Social Media Monitoring
Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Read More

Increase Customer Engagement Using Location-Based Social Media Monitoring

Paula Hingley October 04, 2017 Brand Protection, Geofencing, Social Media Monitoring
Sifting through the ever-growing sea of apps, websites, and other technologies designed to improve your business can be overwhelming at times. Read More

How Smart Marketers Use Geofencing In Their Campaigns

Karl Swannie September 28, 2017 Brand Protection, Geofencing
The Growth of Mar-Tech “Mar-tech” is one of the most popular new terms in the industry right now. There are tons of subcategories within the sphere of mar-tech, including ad technology, CRM platforms, cloud-based solutions, and, yes, geofencing. Read More

What Is VK and Why Should You Care?

The Echosec Team August 25, 2017 General, OSINT, Social Media Monitoring
VKontakte (VK) is the 9th most visited website in the world, so why haven’t you heard of it? [Tweet this] Read More

Improve Guest Experience And Retention In A Competitive Market

The Echosec Team August 11, 2017 Brand Protection
We expect hospitality businesses to know about, and react to the special milestones in our lives. Whether it’s a birthday, anniversary, or retirement, the ideal guest experience is highly personal. Read More

Building The BC Firemap Using Open Source Data

The Echosec Team July 24, 2017 Emergency Response, OSINT, Geofencing
Mapping Wildfires - British Columbia 2017 I’ve run head first into the internet connectivity divide; my parents, located north of Williams Lake near Soda Creek have been put under Evacuation Order - they do not have internet.  I, surrounded by connectivity, have discovered an evacuation order for their area at 8:00PM - it had been posted online at 2:09PM.  My parent’s.. Read More

How Social Media Intelligence Can Save Your Public Relations Pitfalls

The Echosec Team July 04, 2017 OSINT, Brand Protection, Social Media Monitoring
The Public Relations industry has changed dramatically in recent years. Twitter, Instagram, Facebook and other social media sites are now where everyone receives their news and information. Read More

What Is Fake News? How To Spot It?

The Echosec Team June 14, 2017 Journalism, OSINT
What is Fake News? On June 1st, 1897, The New York Herald published an article claiming that famous American writer Mark Twain was “grievously ill and possibly dying.” The following day, Twain was quoted by The New York Journal as saying, “The report of my death was an exaggeration.” In those days, such rumours would have been called ‘untruths,’ ‘false reports’ or even.. Read More

4 Ways A Social Media Map Can Help In A Disaster

The Echosec Team May 16, 2017 Emergency Response, OSINT, Geofencing
A Real-Time Social Media Map When disasters occur, we all want to help. A real-time social media map is one of the fastest ways to get emergency responders where they need to be. Since Echosec is a leader in location-based social media search and discovery, we thought we would share some actions our clients take in a disaster response scenario when a global event happens... Read More

Sentiment Analysis And Your Brand Reputation

Paula Hingley May 03, 2017 Brand Protection
 Human emotion is complex. It’s one of the seemingly few things that computers haven’t quite figured out how to navigate yet. So when we see a social media platform offering sentiment analysis as a feature, what does that really mean? Read More
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