Asset Monitoring and the Importance of Geofencing Technology

Paula HingleyAsset Monitoring

asset-monitoring-brands

Publicity Comes at a Cost High profile events and high-value assets go hand and hand. Whether it’s a red carpet gala, an award ceremony, or a sporting event, big brands spend big budgets to furnish their attendance with high ticket items. Often, assets like fancy vehicles & luxury jewelry are borrowed from brands in exchange for the publicity they get … Read More

Why The Best OSINT Tools Use Geofencing Technology

Karl SwannieOSINT

osint_tools

Open-source intelligence (OSINT) isn’t new. Professionals in the intelligence industry have been leveraging open-source data such as search engines, social media, and other public platforms for years. However, the technology that OSINT tools are using to gather data is changing, and quickly. The newest technology? Geofencing. Why your OSINT tool should have geofencing capabilities You’re probably already using social media … Read More

8 Ways you Should be Using your Competitive Intelligence Software

Paula HingleyBrand Protection, OSINT

competitive-intelligence-social-media

What is Competitive Intelligence? Competitive intelligence is loosely defined as the process of gathering actionable information on your business’s competitive environment. If you run a business, or any aspect of a business, you are probably well aware that a business’s competitive environment is a vast and often unruly place. Therefore, the ‘process’ mentioned above can encompass many things. Essentially, competitive intelligence … Read More

How to Transform Your Event Security Process Using Social Media

EchosecEvent Monitoring

event-security-smartphone

Can you remember a time when people used to hold up lighters at concerts? Now all you see is cell phones in the air to catch the big moment and live stream to social media. Others spend half the time tweeting about the #keynote speaker they’re in the presence of, rather than watching what’s happening in front of them. It’s … Read More

5 Industries that Are Using Twitter Monitoring Tools to Get Ahead

Paula HingleyAsset Monitoring, Brand Protection, OSINT

social_listening

“I don’t believe in social media.” It’s a phrase we hear fairly often when we’re showing our platform at events across many industries. The pervasiveness of social media in recent years has left many people disdained and disgruntled. Whether or not you ‘like’ social media, you’re living under a behemoth rock if you still don’t ‘believe’ in it. It’s so … Read More

Maintain Brand Reputation During Black Friday with Social Monitoring

Paula HingleyBrand Protection, Event Monitoring

Social Media Black Friday

Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Type “Black Friday Mishaps” into Google and it quickly becomes clear that there are a multitude of security and safety risks associated with the event, and any incidents that happen on your retail property are going to affect your brand. Aside from … Read More

Increase Customer Engagement Using Location-Based Social Media

Paula HingleyBrand Protection

location-based-customer-engagement

Sifting through the ever-growing sea of apps, websites, and other technologies designed to improve your business can be overwhelming at times. Perhaps the most overwhelming array of tech is in the field of marketing and customer service. It’s recently become widely accepted that one of the most effective ways to grow your business is to increase customer engagement, and there … Read More

How Smart Marketers Use Geofencing In Their Campaigns

Karl SwannieBrand Protection

The Growth of Mar-Tech “Mar-tech” is one of the most popular new terms in the industry right now. There are tons of subcategories within the sphere of mar-tech, including ad technology, CRM platforms, cloud-based solutions, and, yes, geofencing. The idea of geofencing marketing is relatively new. However, leveraging geofencing in your mar-tech product suite could give your business the edge … Read More

What is VK and Why Should You Care?

Kira KirkGeneral, OSINT

VKontakte (VK) is ranked second globally for social networks, so why haven’t you heard of it? [Tweet this] If you ask Google ‘What is VK?’ very little comes up. The search results contain articles that often give conflicting information. Most of the links that return are out of date. To understand what VK is all about, we have to dig a bit … Read More