Maintain Brand Reputation During Black Friday with Social Monitoring

Paula HingleyBrand Reputation, General, Marketing

Social Media Black Friday

Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Type “Black Friday Mishaps” into Google and it quickly becomes clear that there are a multitude of security and safety risks associated with the event, and any incidents that happen on your retail property are going to affect your brand. Aside from … Read More

Increase Customer Engagement Using Location-Based Social Media

Paula HingleyMarketing

location-based-customer-engagement

Sifting through the ever-growing sea of apps, websites, and other technologies designed to improve your business can be overwhelming at times. Perhaps the most overwhelming array of tech is in the field of marketing and customer service. It’s recently become widely accepted that one of the most effective ways to grow your business is to increase customer engagement, and there … Read More

How Smart Marketers Use Geofencing In Their Campaigns

Karl SwannieMarketing

The Growth of Mar-Tech “Mar-tech” is one of the most popular new terms in the industry right now. There are tons of subcategories within the sphere of mar-tech, including ad technology, CRM platforms, cloud-based solutions, and, yes, geofencing. The idea of geofencing marketing is relatively new. However, leveraging geofencing in your mar-tech product suite could give your business the edge … Read More

What is VK and Why Should You Care?

Kira KirkEducational, General, Marketing

Is there VK in your area? Contact us for a demo of Echosec and we’ll show you VKontakte (VK) is ranked second globally for social networks, so why haven’t you heard of it? [Tweet this] If you ask Google ‘What is VK?’ very little comes up. The search results contain articles that often give conflicting information. Most of the links that return … Read More

Improve Guest Experience and Retention in a Competitive Market

Matty McCollBrand Reputation, Educational, Marketing

personalization-social-media

We expect hospitality businesses to know about, and react to the special milestones in our lives. Whether it’s a birthday, anniversary, or retirement, the ideal guest experience is highly personal. Using the right tools, here’s how to improve guest experience in the competitive hospitality market. As consumer expectations shift towards this level of service, so do hotel accommodations. The hotel … Read More

Building BC Firemap Plus: Mapping Wildfires using Open Data

Neil JohnstonEducational, Media

Wildfires-Public-Safety-map

Mapping Wildfires – British Columbia 2017 I’ve run head first into the internet connectivity divide; my parents, located north of Williams Lake near Soda Creek have been put under Evacuation Order – they do not have internet.  I, surrounded by connectivity, have discovered an evacuation order for their area at 8:00PM – it had been posted online at 2:09PM.  My … Read More

How Social Media Intelligence Can Save Your Public Relations Pitfall

EchosecBrand Reputation, General

social-media-intelligence

The Public Relations industry has changed dramatically in recent years. Twitter, Instagram, Facebook and other social media sites are now where everyone receives their news and information. Newspapers, television news and radio reports have become more and more antiquated. Social media intelligence is more important than ever. Our new methods of communication are instantaneous. Nowadays, public relations and marketing teams have … Read More

What is fake news? And how to spot it.

Paula HingleyEducational, Journalism, Media

What is Fake News? On June 1st, 1897, The New York Herald published an article claiming that famous American writer Mark Twain was “grievously ill and possibly dying.” The following day, Twain was quoted by The New York Journal as saying, “The report of my death was an exaggeration.” In those days, such rumours would have been called ‘untruths,’ ‘false … Read More