Improve Guest Experience and Retention in a Competitive Market

Matty McCollBrand Reputation, Educational, Marketing

personalization-social-media

We expect hospitality businesses to know about, and react to the special milestones in our lives. Whether it’s a birthday, anniversary, or retirement, the ideal guest experience is highly personal. Using the right tools, here’s how to improve guest experience in the competitive hospitality market. As consumer expectations shift towards this level of service, so do hotel accommodations. The hotel … Read More

Building BC Firemap Plus: Mapping Wildfires using Open Data

Neil JohnstonEducational, Media

Wildfires-Public-Safety-map

Mapping Wildfires – British Columbia 2017 I’ve run head first into the internet connectivity divide; my parents, located north of Williams Lake near Soda Creek have been put under Evacuation Order – they do not have internet.  I, surrounded by connectivity, have discovered an evacuation order for their area at 8:00PM – it had been posted online at 2:09PM.  My … Read More

How Social Media Intelligence Can Save Your Public Relations Pitfall

EchosecBrand Reputation, General

social-media-intelligence

The Public Relations industry has changed dramatically in recent years. Twitter, Instagram, Facebook and other social media sites are now where everyone receives their news and information. Newspapers, television news and radio reports have become more and more antiquated. Social media intelligence is more important than ever. Our new methods of communication are instantaneous. Nowadays, public relations and marketing teams have … Read More

What is fake news? And how to spot it.

Paula HingleyEducational, Journalism, Media

What is Fake News? On June 1st, 1897, The New York Herald published an article claiming that famous American writer Mark Twain was “grievously ill and possibly dying.” The following day, Twain was quoted by The New York Journal as saying, “The report of my death was an exaggeration.” In those days, such rumours would have been called ‘untruths,’ ‘false … Read More

The Top 4 Ways a Social Media Map Can Help in a Disaster

Kira KirkEducational

social-media-geofencing

A Real-Time Social Media Map When disasters occur, we all want to help. A real-time social media map is one of the fastest ways to get emergency responders where they need to be. Since Echosec is a leader in location-based social media search and discovery, we thought we would share some actions our clients take in a disaster response scenario … Read More

Sentiment Analysis and Your Reputable Brand

Paula HingleyBrand Reputation, Educational, Marketing

 Human emotion is complex. It’s one of the seemingly few things that computers haven’t quite figured out how to navigate yet. So when we see a social media platform offering sentiment analysis as a feature, what does that really mean? Here at Echosec, we help organizations find and filter billions of social media posts every day. When we geofence a location … Read More

What Is Reddit? And Why Should You Care?

Paula HingleyEducational, Feeds

Reddit is one of the newest data sources found on Echosec. The brainchild of a couple of college roommates, Reddit is the 7th most visited website in the US and 22nd in the world. A whopping 500 million people log in each month. Users of the site (known as “Redditors”) appreciate the democratic nature of the site. Instead of organizing … Read More

What is Flickr All About? – Abandoned Places of the World

Paula HingleyEducational, Feeds

What is Flickr? Yahoo’s photo curating platform, after over a decade in operation, remains to be a favourite in the photographic community. (DMR Stats says) Flickr’s current user base sits around 122 million people in 63 countries. What is Flickr Good At? Enthusiasts of the popular site appreciate the ability to retain the original resolution of their photos, in contrast … Read More

Airbnb Top Ten – The Social Media Perspective

Paula HingleyFeeds

or… Air B & Beyond!   Everybody (well, almost everybody) does a bit of research about their travel destinations ahead of their holidays. The tried and true method of scouring websites & books is a great way to learn about a location, but what about discovering the area around your desired temporary abode using real-time, live social data? With location-based … Read More