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4 Ways A Social Media Map Can Help In A Disaster

A Real-Time Social Media Map

When disasters occur, speed-to-information is key for effective situational awareness. A real-time social media map is one of the fastest ways to get emergency responders where they need to be. Echosec is a leader in location-based social media search and discovery. Here are some of the actions our clients take in a disaster response scenario when a global event happens.


Screen-Shot-2019-03-27-at-2_56_17-PM Using Echosec to assess damage from the 2018 California wildfires


We hope you never find yourself or a loved one caught up in a disaster. In an effort to hope for the best and plan for the worst, we’ve compiled a list of the top 4 ways monitoring a social media map can help you to understand and respond to a man-made or natural disaster.

Read more about open source data discovery for threat intelligence


1. Be The First To Know

When disaster strikes, time is of the essence. The sooner you know what's actually happening on the ground, the better. The social media response to an event can actually travel faster than the event itself and as a result can be an invaluable method for detecting and coordinating a response.

This one is best explained by this comic:


Every minute wasted is an opportunity to save lives, and by monitoring social media for dramatic events, first-responders and foreign aid organizations can react with speed and timeliness to maximize effectiveness.

2. Understand The Local Environment

The 'present' or 'recent' state of the world is well documented through social media and we can take advantage of this in a disaster.

Once something unimaginable happens, external organizations looking to provide aid must understand where to focus and deploy resources. Using social media to understand what was located in a region could easily make the difference between an efficient response or a sluggish one.

Applications that allow geotagging are great for showing first responders where things are (or were) in the area. Geotagged posts from social media users can point to physical locations that can be critical resources. Hospitals, grocery and drug stores, restaurants (for canned goods), and emergency services (fire departments, ambulance) are just a few examples of physical landmarks that could be life-saving. 

3. See Where The Problems Are

A social media map is a crucial resource for determining the actual impact in the disaster region. As people post from each location, it provides an interactive resource for emergency crews to evaluate. Leveraging this technology enables response teams to piece together a ground-level picture of the affected area and plan their response to what is actually going on in the area.

Read about how Echosec was used for safe evacuation from the 2017 BC Wildfires.

4. Notice Where People Aren’t Posting From

Sometimes, the most telling posts are the ones that aren’t there. A true social media 'dark spot' or social media 'black hole,' is so rare that if you find one it's probably for a reason. This is especially true of large, populated areas.

If you search over an area with a date range before the disaster and compare the results with afterward, a noticeable drop in posts can confirm the impact of the damage in that area. In a highly connected world, a lack of social posts likely indicates interference with infrastructure.

Request A consultation to learn more about Echosec for disaster response.


This post was Adapted from - Kira Kirk's 5 Ways to use Social Media in a Disaster April 29, 2015