Is Social Media Engagement the Missing Link in Your Marketing Strategy?

Karl SwannieBrand Reputation, Marketing

social-media-engagement

As a digital marketer, you’re constantly thinking of new ways to increase qualified traffic to your website and generate new business for your companies. There are almost limitless ways to do this – paid advertising, inbound marketing, email campaigns, influencer marketing…need I go on? However, there’s one part of the digital marketer’s technology stack you might be neglecting; social media. … Read More

5 Reasons Your Event Marketing Campaign Needs Social Media

Paula HingleyMarketing, Media

event_marketing_101

Event Marketing 101 People love sharing their experiences. Most events, whether they’re a roaring success or a massive PR flop, are highly shareable. When launching on an event marketing campaign, leveraging social media before, during, and after the occasion should be at the forefront of your strategy. Making the most of social media will give you the best chance to … Read More

Why The Best OSINT Tools Use Geofencing Technology

Karl SwannieEducational, security

osint_tools

Open-source intelligence (OSINT) isn’t new. Professionals in the intelligence industry have been leveraging open-source data such as search engines, social media, and other public platforms for years. However, the technology that OSINT tools are using to gather data is changing, and quickly. The newest technology? Geofencing. Why your OSINT tool should have geofencing capabilities You’re probably already using social media … Read More

8 Ways you Should be Using your Competitive Intelligence Software

Paula HingleyBrand Reputation, Business Intelligence, Marketing

competitive-intelligence-social-media

What is Competitive Intelligence? Competitive intelligence is loosely defined as the process of gathering actionable information on your business’s competitive environment. If you run a business, or any aspect of a business, you are probably well aware that a business’s competitive environment is a vast and often unruly place. Therefore, the ‘process’ mentioned above can encompass many things. Essentially, competitive intelligence … Read More

How to Transform Your Event Security Process Using Social Media

EchosecEducational, security

event-security-smartphone

Can you remember a time when people used to hold up lighters at concerts? Now all you see is cell phones in the air to catch the big moment and live stream to social media. Others spend half the time tweeting about the #keynote speaker they’re in the presence of, rather than watching what’s happening in front of them. It’s … Read More

5 Industries that Are Using Twitter Monitoring Tools to Get Ahead

Paula HingleyBrand Reputation, General, Journalism, Marketing, Media

“I don’t believe in social media.” It’s a phrase we hear fairly often when we’re showing our platform at events across many industries. The pervasiveness of social media in recent years has left many people disdained and disgruntled. Whether or not you ‘like’ social media, you’re living under a behemoth rock if you still don’t ‘believe’ in it. It’s so … Read More

Maintain Brand Reputation During Black Friday with Social Monitoring

Paula HingleyBrand Reputation, General, Marketing

Social Media Black Friday

Black Friday has become one of the most dangerous days of the year in our consumption-crazed modern world. Type “Black Friday Mishaps” into Google and it quickly becomes clear that there are a multitude of security and safety risks associated with the event, and any incidents that happen on your retail property are going to affect your brand. Aside from … Read More

Increase Customer Engagement Using Location-Based Social Media

Paula HingleyMarketing

location-based-customer-engagement

Sifting through the ever-growing sea of apps, websites, and other technologies designed to improve your business can be overwhelming at times. Perhaps the most overwhelming array of tech is in the field of marketing and customer service. It’s recently become widely accepted that one of the most effective ways to grow your business is to increase customer engagement, and there … Read More

How Smart Marketers Use Geofencing In Their Campaigns

Karl SwannieMarketing

The Growth of Mar-Tech “Mar-tech” is one of the most popular new terms in the industry right now. There are tons of subcategories within the sphere of mar-tech, including ad technology, CRM platforms, cloud-based solutions, and, yes, geofencing. The idea of geofencing marketing is relatively new. However, leveraging geofencing in your mar-tech product suite could give your business the edge … Read More