How To Build a Complete OSINT Strategy in 5 Steps

Paula HingleyJournalism, security

OSINT_Strategy

In recent years, open source intelligence (OSINT) is has taken on a whole new meaning. Ten years ago, open source information was scarce. Finding information about companies and people was primarily done with a phone book. It’s no secret that this has changed dramatically since the dawn of the smartphone. People of all ages and demographics have become very comfortable … Read More

Make Your Next PR Campaign a Success Using Social Media

Karl SwannieBrand Reputation, Marketing

pr_campaign

Managing public relations is crucial for any brand in the information age. Consumers today have unlimited access to information before making a decision, and they use it. Reviews, traditional news sources and social media, are all places your prospects go before reaching out. As such, just one negative review, PR slip-up, or poorly-managed accident can make the difference between a … Read More

Asset Monitoring and the Importance of Geofencing Technology

Paula HingleyMarketing, security

asset-monitoring-brands

Publicity Comes at a Cost Red carpets, classic car shows, award ceremonies, film festivals, sporting events. All of these places are home to extremely high-value assets. These can be people such as VIPs, or things like jewelry, clothing, and vehicles on loan from the inventories of luxury brands. There are countless ways to keep track of these assets including standard … Read More

Is Social Media Engagement the Missing Link in Your Marketing Strategy?

Karl SwannieBrand Reputation, Marketing

social-media-engagement

As a digital marketer, you’re constantly thinking of new ways to increase qualified traffic to your website and generate new business for your companies. There are almost limitless ways to do this – paid advertising, inbound marketing, email campaigns, influencer marketing…need I go on? However, there’s one part of the digital marketer’s technology stack you might be neglecting; social media. … Read More

5 Reasons Your Event Marketing Campaign Needs Social Media

Paula HingleyMarketing, Media

event_marketing_101

Event Marketing 101 People love sharing their experiences. Most events, whether they’re a roaring success or a massive PR flop, are highly shareable. When launching on an event marketing campaign, leveraging social media before, during, and after the occasion should be at the forefront of your strategy. Making the most of social media will give you the best chance to … Read More

Why The Best OSINT Tools Use Geofencing Technology

Karl SwannieEducational, security

osint_tools

Open-source intelligence (OSINT) isn’t new. Professionals in the intelligence industry have been leveraging open-source data such as search engines, social media, and other public platforms for years. However, the technology that OSINT tools are using to gather data is changing, and quickly. The newest technology? Geofencing. Why your OSINT tool should have geofencing capabilities You’re probably already using social media … Read More

8 Ways you Should be Using your Competitive Intelligence Software

Paula HingleyBrand Reputation, Business Intelligence, Marketing

competitive-intelligence-social-media

What is Competitive Intelligence? Competitive intelligence is loosely defined as the process of gathering actionable information on your business’s competitive environment. If you run a business, or any aspect of a business, you are probably well aware that a business’s competitive environment is a vast and often unruly place. Therefore, the ‘process’ mentioned above can encompass many things. Essentially, competitive intelligence … Read More

How to Transform Your Event Security Process Using Social Media

EchosecEducational, security

event-security-smartphone

Can you remember a time when people used to hold up lighters at concerts? Now all you see is cell phones in the air to catch the big moment and live stream to social media. Others spend half the time tweeting about the #keynote speaker they’re in the presence of, rather than watching what’s happening in front of them. It’s … Read More

5 Industries that Are Using Twitter Monitoring Tools to Get Ahead

Paula HingleyBrand Reputation, General, Journalism, Marketing, Media

“I don’t believe in social media.” It’s a phrase we hear fairly often when we’re showing our platform at events across many industries. The pervasiveness of social media in recent years has left many people disdained and disgruntled. Whether or not you ‘like’ social media, you’re living under a behemoth rock if you still don’t ‘believe’ in it. It’s so … Read More